LinkedIn marketing agency

Drive pipeline from LinkedIn in 90 days

Our 90-day sprint embeds the technical and creative setup you need to win on LinkedIn. After that, we can stay on at a reduced rate, or you can run it yourself.

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Trusted by 50+ mid-market and enterprise B2B companies

The problem we solve

The reason most companies struggle with LinkedIn.

We’ve run hundreds of audits. The most common reason brands struggle is that the person managing the channel isn’t a LinkedIn specialist and doesn’t know what works.

You have two choices. They’re both pretty bad.

Hire a specialist or appoint an agency. Hiring takes months, and one person won’t be great at creative and paid media. Agencies lock you into expensive retainers whether you need one or not.

We’ve built a better way.

We fix what’s not working in 90 days, then scale back to a reduced rate. Specialist agency skillset, half the cost of a standard retainer, no six-month hiring process.

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Hire a specialist

  • Six months hiring & onboarding
  • One person won’t be great at both content and paid media

Hire an agency

  • Paying an expensive retainer for work you don’t always need
  • Usually great at either ads or content, not both

Work with us

  • Pipeline impact inside 90 days, then scale back to a reduced rate
  • Personal brands, content and paid distribution built as one system
Hannah Poulton, Fractional Marketing Director

I can’t believe the quality of the new opportunities we’re getting in.

Hannah Poulton, Fractional Marketing Director

How you actually drive pipeline on LinkedIn

Most LinkedIn agencies will sell you ads. We’ve run £5M of ad spend, and we’ve learned that ads from brands don’t win the channel. Here’s what does.

1. Personal brands

No one logs on to LinkedIn to hang out with brands or click on ads. Personal profiles outperform company pages across every metric and every objective, paid and organic. So we start by picking the two or three people in your business your buyers would actually want to hear from and build a strategy around them.

LinkedIn personal brand campaign example

2. Content people want to read

On every social network, content is king. LinkedIn is no different. The best way to cut through, get attention and build pipeline is sharing high-quality content across text, imagery and video. Every post we put out is sharp, smart, insightful and designed to drive actual pipeline, not likes.

LinkedIn content campaign examples

3. Paid distribution to your ICP

Content only drives pipeline if it reaches genuine decision-makers at the companies you want to sell to. We put paid media behind every post so it lands in front of the exact accounts and job titles your sales team are targeting. So when they’re ready to buy, they come to you first.

LinkedIn paid distribution campaign example

4. Commercial impact, not clicks

Engagement feels like progress, but it doesn't tell you whether LinkedIn is making you money. We measure LinkedIn properly: total return on ad spend, which companies are booking sales calls, and what that pipeline is worth, reported back to you every month in the language your CFO and board would use.

Kealan Curran, Managing Director, Gaina

Our campaign ROI is clear and can be measured by the ever-increasing strength of our sales pipeline.

Kealan Curran, Managing Director, Gaina

Why only we can deliver this

Paid media agencies can’t make content worth reading

They know the platform, the bidding, the targeting. But they’re media people, so what they produce is ads, and ads are the thing your buyers scroll past.

Personal branding agencies can’t reach your actual buyers

They know how to write for the algorithm. But they don’t understand paid media, so they rely on organic reach, which means they’re unlikely to reach genuine decision-makers at the companies you want to sell to.

We combine all three

Personal brands, content people want to read, and paid distribution that puts it in front of your ICP at a set frequency every month. That’s why our campaigns deliver pipeline and ROI rather than clicks, followers and impressions.

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What you get in 90 days

We embed an experienced LinkedIn specialist into your team. In 90 days, we build your personal brands, your content and the paid distribution behind them, and get your pipeline moving. Here’s what’s live by the end of the sprint.

The thought leaders and their content.

Two or three thought leaders selected and briefed, a messaging guide and content calendar, and posts publishing regularly across text, infographics, video and carousels.

The paid distribution.

Full funnel media plan, audience strategy, bidding and testing framework, so every post and every brand ad hits the accounts you actually want. Built on five years of testing data.

The measurement and attribution.

Clear reporting on channel ROI, which companies are engaging with which people and posts, and campaign-level metrics.

The AI stack.

The Claude skill stack we built to plan, write, review and optimise campaigns. Yours to install on your own systems.

Why it works

Shorter time to value. Better value for money.

People before logos.

Personal brands beat brand accounts on every metric we track. We build around your people first and make the brand easier to remember second.

ROI in 90 days, not six months.

In the time it takes to hire a specialist, we can have your thought leaders posting, your ads live and your pipeline moving.

Pay for what you need, when you need it.

No massive monthly retainer covering services you rarely use. An embedded expert plus whatever support you need, but only when you need it.

Five years of testing data.

50+ companies. £5M of spend. Every test, benchmark and playbook we’ve built comes with the specialist we embed. Your team learns from the work, not on the job.

Specialists on tap.

Big creative ideas, new thought leaders, strategic pivots, complex reporting. The full weight of the agency, available when you need it.

Ellie Hogben-Jones, Marketing Manager, Wireless Logic

The results have been outstanding, from stronger engagement to high-quality leads. LinkedIn has become a real growth channel for us with Winbox’s support.

Ellie Hogben-Jones, Marketing Manager, Wireless Logic
Georgi Mirazchiev, Demand Generation, Chattermill

Winbox know how to use LinkedIn to influence the metrics that matter to us - pipeline and revenue.

Georgi Mirazchiev, Demand Generation, Chattermill

Happy customers.
Epic results.

  • 62% increase in inbound enquiries since campaign launch.
  • £350K of pipeline and £200K of revenue from one campaign.
  • 246% ROAS in closed revenue in five months.
  • 116 qualified conversions in the first six months.
  • 326 sales-qualified opportunities in 12 months.
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Literally every objective that it was possible to set you was surpassed.

Charlie Widdows, Co-Founder, SolverboardCharlie Widdows, Co-Founder, Solverboard

I honestly think it’s the best marketing investment we’ve made.

Phil Atherton, Director, Istoria GroupPhil Atherton, Director, Istoria Group

The results were impressive. We were converting right-fit opportunities within days of launch.

Shraddha Chouhan, CMO, FloatShraddha Chouhan, CMO, Float

Frequently asked questions

Who in our business should be posting?

Usually the founder or CEO, plus one or two people your buyers would want to hear from: a head of product, a senior consultant, someone who talks to customers all day. We help you pick them in the first two weeks.

Do our thought leaders have to write their own posts?

No. We interview them, write the posts in their voice, and they sign off. There’s minimal involvement from their side.

Do you still run brand ads?

Yes. They repeat the name, the logo and the core value proposition so buyers remember you. They’re the supporting act, not the main event.

What happens after the 90 days?

Your team runs the campaigns. Your embedded expert stays involved at a reduced fee, and everything else is scoped and priced as you need it.

Who do we need in-house for this to work?

You’ll need one marketer to own LinkedIn and be trained by our team. Everything else can be accessed from Winbox, or you can do it in-house if you prefer.

What if we don’t have anyone to train?

Then the sprint is the wrong product and our standard retainer service is the right one. We’ll tell you that on the first call.

Do we need to be growing on LinkedIn already?

No. We build from nothing more often than we inherit.

What if our team can’t keep it running?

Your LinkedIn expert is still embedded and there to help keep things on track. If you decide in-house isn’t for you, we move you onto the managed service.

Can we still get creative from you?

Yes. Our in-house studio produces it. Content and creative are the part of this that works, so we don’t recommend outsourcing them or doing them half-heartedly.