1. Personal brands
No one logs on to LinkedIn to hang out with brands or click on ads. Personal profiles outperform company pages across every metric and every objective, paid and organic. So we start by picking the two or three people in your business your buyers would actually want to hear from and build a strategy around them.




Charlie Widdows, Co-Founder, Solverboard
Phil Atherton, Director, Istoria Group
Shraddha Chouhan, CMO, Float