62% increase in inbound enquiries since campaign launch

George Terry

ipushpull is an innovative data-sharing platform for the financial services industry
They wanted to raise brand awareness and educate their ideal customers about how their platform could help
We ran a targeted LinkedIn ad campaign, engaging decision-makers from 141 key companies
89% of the target companies saw the ads, 34% engaged, and ipushpull saw a 62% boost in inbound enquiries

Our team is meeting prospects at events, and they already know who we are and what we do. In fact, one of them said, 'I keep seeing you guys everywhere!
Steve Tassell, Fractional Marketing Director, ipushpull

Steve Tassell, Fractional Marketing Director, ipushpull

Background

iPushPull’s platform helps financial services companies deliver data to their customers more efficiently. As a new and innovative product, they needed to get in front of the right people and build brand awareness in a competitive market. They came to us to help spread the word and show prospects how their platform could solve real problems.

Our approach

We set up a LinkedIn ad campaign aimed at educating decision-makers, building trust, and booking demos. The ads highlighted common pain points in the industry and explained how iPushPull’s platform could help. We also featured testimonials and case studies to show how established financial services companies were already using the product.

The campaign used retargeting audiences to make sure that prospects saw relevant ads based on their level of interest and intent. The top of the funnel focused on pain points and benefits, with proof points being and targeted CTAs being added as prospects moved down the funnel.

Throughout the campaign, we tracked who was engaging most with the ads and passed those high-intent leads to the iPushPull sales team for follow-up. This way, they could focus on the prospects most likely to convert.

The results

The campaign performed really well. Out of the 141 companies we targeted, 89% saw the ads, and 34% engaged with them, resulting in a 62% increase in inbound enquiries.

The quality of the service is impressive. Winbox is genuinely invested in our success and works hard to deliver.
Steve Tassell
Fractional Marketing Director, ipushpull