62% increase in inbound enquiries since campaign launch

The quick version 🏃

• ipushpull is an innovative data-sharing platform for the financial services industry
• They wanted to raise brand awareness and educate their ideal customers about how their platform could help
• We ran a targeted LinkedIn ad campaign, engaging decision-makers from 141 key companies
• 89% of the target companies saw the ads, 34% engaged, and ipushpull saw a 62% boost in inbound enquiries

The client

ipushpull’s platform helps financial services companies deliver data to their customers more efficiently. As a new and innovative product, they needed to get in front of the right people and build brand awareness in a competitive market. They came to us to help spread the word and show prospects how their platform could solve real problems.

What we did

We set up a LinkedIn ad campaign aimed at educating decision-makers, building trust, and booking demos. The ads highlighted common pain points in the industry and explained how ipushpull’s platform could help. We also featured testimonials and case studies to show how established financial services companies were already using the product.

We built a full-funnel campaign that used retargeting audiences to make sure that prospects saw relevant ads based on their level of interest and intent. The top of the funnel focused on pain points and benefits, with proof points being and targeted CTAs being added as prospects moved down the funnel.

Throughout the campaign, we tracked who was engaging most with the ads and passed those high-intent leads to the ipushpull sales team for follow-up. This way, they could focus on the prospects most likely to convert.

The results

The campaign performed really well. Out of the 141 companies we targeted, 89% saw the ads, and 34% engaged with them, resulting in a 62% increase in inbound enquiries.

Thanks to Steve and the ipushpull team for trusting us to help drive their growth.