The Client
Chattermill helps businesses make sense of all their customer feedback. Their AI platform pulls together feedback from surveys, reviews, social media, and support tickets, then analyses it all to find the insights that actually matter.
They’d already had some success managing their own LinkedIn ads. But they were looking for an expert partner to help them:
- Tighten their targeting
- Reach specific verticals with relevant messaging
- Be more hands-on with campaign reporting and optimisation
The Approach
We knew we needed to get in front of CX leaders, product managers, and data teams at companies that were big enough to have real feedback challenges. So we built targeting that focused on job titles, company size, and the kind of tech stack these teams typically use.
Our plan was simple: meet people where they are in their buying journey and answer the questions they’re trying to answer:
- Top of Funnel: We talked about the pain everyone knows—customer feedback scattered everywhere, hours spent trying to make sense of it all, and important insights getting lost in the noise.
- Middle of Funnel: Once we had their attention, we showed them how Chattermill’s platform actually solves these problems. No fluff, just real examples of how it works and why it’s different.
- Bottom of Funnel: For people ready to take action, we shared customer stories and specific results to show what’s possible, then made it easy to book a demo.
We kept the messaging human and focused on real problems rather than tech jargon. Plus, we used retargeting to make sure people kept seeing relevant content based on how they’d engaged with us before.
The Results
We didn’t just get more visibility – we got the right kind of attention from people who were actually interested in what Chattermill does. This resulted in:
- Much better brand recognition among the CX and product teams they wanted to reach
- Demo requests from qualified prospects
- 13 pipeline opportunities with strong conversion rates
We’re chuffed to have helped Chattermill connect with more businesses who are tired of drowning in feedback data and ready to turn it into insights that actually drive results.
I've loved the clear process and the overall approach to generating demand. Winbox clearly understand how to raise awareness, nurture and convert prospects into opportunities.
Georgi Mirazchiev, Demand Generation, Chattermill
Georgi Mirazchiev, Demand Generation, Chattermill