Creating content for your company’s online channels is a time-consuming process. It requires vast amounts of research, planning and effort. With that in mind - are you taking full advantage of the content you already have?
By repurposing content, you can maximise its value, increase its reach and cater for a much wider audience. At Winbox, we often turn our blog posts into helpful podcasts, videos and, of course, infographics.
With average attention spans decreasing from 12 seconds to just 8 seconds this decade, it is hardly surprising that infographics are now liked and shared three times more than blog articles.
Also, statistics show that people follow instructions 323% better when they include visuals in comparison to plain text articles. This suggests infographics aren’t just useful for repurposing information - they are also more effective in explaining information and processes in a way that your audience will understand.
Convinced that infographics are a useful repurposing tool for you? Great. Here’s my guide for creating valuable and engaging infographics for your audience:
What content works?
There are two main types of blog article that transform beautifully into infographics.
Process blogs describe a method of doing something in a simple step-by-step format. Informational blogs, usually titled ‘X top tips…’ or ‘X Ways of…,’ also work well because each piece of advice can be split into easy-to-read chunks.
Timelines, comparisons and groups of statistics also make great infographics.
WARNING: Blog posts that follow a story format or are long opinion pieces should be avoided. Trying to take small snippets of text from these can ruin their meaning and can even lead to their message being misinterpreted.
How to do it
Step one: Select the main points of your article
Find the main message behind your article and plan how to convey it in your infographic.
This is fairly simple when a blog is divided into different tips or steps. However, more descriptive articles can be difficult to condense into such a small amount of words. I find it helps to go back and find the plan or draft for the article. By using the notes you made to create the post, you can ensure the points you select for your infographic are still relevant to its original purpose.
If you’re struggling to find enough points to create an infographic, consider merging two different blog posts together. For example, one blog about the benefits of social media marketing could pair nicely to a blog about the benefits of email marketing. Use them to create a comparison infographic that compares the benefits of both.
Step two: Decide on your template and layout
Creating an infographic from scratch can be a lengthy process and requires masses of design skills and creativity. Fortunately, there are plenty of pre-made templates available online for little or no cost. You can easily edit these to add your own text, images, colours and logos.
The website Venngage provides a wide range of user-friendly templates, and many are available for free (more complex designs require a premium or business membership). Infographics are divided into different subject categories, which makes finding the right one to match your content less work.
Canva is another great resource for creating many different types of online content. This website also has a large selection of free templates for infographics. Both sites allow you to add your own branding and images to your design.
Step three: Add your content
The next step is to add in your text. Avoid just copy-and-pasting large chunks of text from your blog. Instead, be selective and only add the bits of information that are essential in conveying your point.
Remember infographics are visual pieces of content and require images and icons to attract your audience's attention. Unlike your blog article, images and text do not necessarily need to be in-line with each other. Try adding different layers with different levels of opacity to create something interesting to look at.
Step four: Proof-read and share away!
Not only do you need to check for spelling or grammatical errors, you also need to ensure that text is aligned neatly and flows well. Your audience need to be led from section to section - the order of reading needs to be clear.
Don’t do this by yourself - you know what it says already. You need fresh eyes. Get a second opinion from your team and ask for honest feedback.
WARNING: Don’t ask everyone. Too many cooks can spoil your infographic broth; too many opinions mean you end up changing too much at once.
Once you’ve perfected your masterpiece, it’s time to share it across your social media channels! Be sure to use relevant hashtags to help your target audience to find it.
Don’t forget to use your branding! Most templates allow you to change the colour scheme to the exact hex code for your brand and upload your logo into the design. Without doing this, you risk other social media accounts taking your infographic and sharing it as their own.
Furthermore, even when the blog article you wrote is the original source, it’s still important to include an attribution in your infographic. Proving a link to your full blog post gives those who want more detailed information a chance to find it.
If you have found this guide useful, we would love to see the infographics you have created! Tweet them to us @WinboxLtd