What type of content should I include in my email marketing?

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Ok, so you’ve realised that when it comes to ROI (return on investment), email marketing is king. With a general return of £30 for every 80p spent and an ROI of 3800%, it’s a form of marketing you can’t afford to ignore. But it’s not as simple as sending out a quick email to your mailing list - the content is key. What you include in your email has to be of worth to the customer, engaging and coercing them into making a CTA (call to action), whether it’s clicking through to your website, buying a product or signing up for a service. Here are a few tips about the type of content you could include in your email newsletters. 

Blogs

It’s always a good idea to include links to blogs on your website. If you can tell interesting stories about your industry, ones that strike a chord with the reader, you will increase your position as the thought leader in your industry. Remember, your blog post doesn’t have to sell your product. If you’re writing content on something that has relevance to your market and informs your audience, you will be enhancing your brand awareness and prestige. 
 

Offers

Discounts and offers on your products and services are always a good way to catch a large audience’s attention. Whether you’re giving 15% off a product, or letting people have one month’s free service to a subscription system, tell them about it in your email newsletter. People love free stuff, so offering discounts and services to people is a great way to build relationships with your customer base. 

Personalise your email

Even if you have a large email database, you can still personalise your emails. Recipients know that an email from a company isn’t directed solely at them, but if your language is personable and friendly, it will stand a greater chance of making a connection. Add some humour and make it read as if a lot of thought has gone into crafting an email that’s warm and charming, rather than a cold, generic send that sounds like it was thought up in a few minutes.

For more social media, blogging and email marketing advice, contact us at Winbox today.