Email newsletters are a frequently underutilised tool. One of the easiest and most effective ways to reach out to your customers and improve engagement, they are a proactive outbound tactic that is guaranteed to get results – if you go about them in the right way.
This is because they’re certain to be seen. Provided that you successfully optimise deliverability, they’re going to end up in the inboxes of your customers, and this presents a golden opportunity.
Here’s how to make the most of it.
1. Start with the subject line
According to statistics, subject lines matter an awful lot. They show that 33 percent of email recipients decide whether or not to open an email based on this alone, so you need to know what to put. Start by personalising the text, as this will increase your open rate by around 22 percent. Once this is accomplished, we recommend keeping it short, simple, and to the point, referencing a specific offer or event or asking a question.
2. Incorporate social sharing options
Did you know that emails that incorporate social sharing buttons have a 158 percent higher click-through rate than those that don’t? Try to utilise your newsletter in such a way that it showcases products or offers on your platforms; ones that are interesting enough to grab people’s attention and make them want to share them with their friends. Don’t forget to include buttons that let people like and follow your brand on social media platforms too.
3. Keep the call to action at the fore
In order to effectively increase engagement, it’s important to focus on what the objective of the email actually is. Do you want it to boost your Facebook following, or get recipients clicking through to your website to take a look at your sales items? All of the copy inside should be written around this objective, with the call to action made obvious and easy to follow. Click-through links are especially handy in helping senders to achieve their aims as they’re straightforward enough for people to be willing to take a look through sheer curiosity.
Follow these three simple steps before sending your next monthly newsletter to increase your engagement and benefit your business. For more tips and ideas, contact the team at Winbox today.