Why email marketing will be key in 2017

You may already be aware of the many benefits of email marketing. Or you might be looking to try a new channel to further engage with your customers as we head forward into 2017. 

Whether you're an email marketing advocate or just starting out, there are a number of reasons email marketing is going to be BIG in 2017. After the confusion of 2016, we're all looking for more effective ways to engage with and understand our customers. In 2017, no one wants to be looking around bewildered, feeling like they missed the boat on what their audience was thinking. 

Email marketing has a number of key features which help you to ensure that you're aware of and able to deal with your customers' preferences efficiently and effectively. 

1. It's personal

Email marketing allows you to personalise your communications to every individual on your mailing list. From personalised salutations to segmenting your list, you are able to specify the content you know people will find relevant, interesting or entertaining and directly address the person the email is intended for!

2. It's trackable

You can literally track your audience's email activity to work out the content that people are engaging with and reading. This will help you to ensure that you're creating content that your audience finds useful. 

It will help you to understand which content you use in your email marketing that leads your customers to take action; whether that's clicking through your email onto your website, engaging in your social media channels or replying directly to your mailer. Ultimately this can help you improve the communications you send out to ensure you achieve your business goals. 

3. Email suits our busy lives

Unlike social media posts which can be missed due to the fast-paced nature of the channels, emails are saved safely in a recipient's inbox until they have the chance to read it. During a lunch break or on the daily commute are ideal times for people to open your emails, so consider scheduling your mailers to arrive at a time to suit the audience they are intended for.

If you want to know how you can implement email marketing in your 2017 strategy, contact our friendly team today.