CASE STUDY: RICHARD SYMONDS - OWNER OF TRUST LOCAL

Covering Thornbury, Bradley Stoke and South Gloucestershire, Trust Local is a business directory with a difference. Instead of listing any old company that’s willing to pay for advertising, they actually run background checks to ensure that all tradesmen are qualified, insured and reliable.

Giving peace of mind to local people is the mantra, and the printed catalogue is delivered twice a year, to an estimated readership of over 80,000. Furthermore, Trust Local holds monthly networking events that bring the whole community together, with business owners developing strong working relationships with each other whilst also meeting members of the public.

When Trust Local wanted to boost their online presence and make the most of email marketing, they called Winbox. Here’s what we achieved…

Proof is in the pudding

“A friend of mine had seen Marc do a presentation and was really impressed, so passed his details on to me,” recalls Richard Symonds, Director of Trust Local.

“The main focus was to push our Referral Exchange networking events. In the past, we’d send out the odd email, but there was no real strategy and we had to make a lot of phone calls to confirm numbers. However, Marc’s way of doing things is much more organised.

“Not only do the emails look professional, there’s also a button which takes you straight through to ourEventbrite page, where people can book their place and choose whether or not to have the buffet option. It’s much more efficient than our previous system and the proof is in the pudding – we used to get around 20 attendees, but now we’re approaching 50 each month.”

One of the good guys

“Not only does Marc help to promote the events, he also gets actively involved in running them. He’s turned into a great presenter and does all the talking at the beginning of our nights, introducing guest speakers and so on.

“He really knows his product and is very focused on helping clients to be successful. He won’t simply take your money, he’ll learn every aspect of your business and wants to showcase what you do in the best possible light. He wants to see results and to know that he’s making an impact, which gives him a lot of credibility.

“He also produces our newsletters and is very creative in coming up with new ideas each month. You can tell he’s one of the good guys, and he’s willing to go that extra mile to help people.”

Thanks for the glowing testimonial, Richard. If you’d like more information on how Winbox can help, please contact Marc online or call 0117 379 0044.